AdPR Diversity Academy
Grady College of Journalism, University of Georgia
Based on an initial concept and ongoing leadership funding from Erwin Creates, UGA’s AdPR Academy was created to aid in the advertising and public relations industries’ effort to strategically address the gap in diversity among its staff – striving for a more inclusive and welcoming environment representative of all the voices, ideas, and perspectives of our global society.
The ever-growing, global consumer market is more ethnically and culturally diverse with each generation. This means that the professionals and organizations that serve this market must truly reflect current and future generations but also be creatively nimble and innovative to build and sustain engagement with the global consumer market. The AdPR Academy is a valuable professional development experience focused on strengthening students’ industry knowledge, professional skills, and their networks of professional contacts.