Joe begins all coaching relationships by asking questions and tailoring a plan to address each company’s/professional’s individual needs. There are no templates; in the end, he looks primarily to answer his clients’ key questions and help them discover what’s right for them and their business.
American Association of Advertising Agencies Annual Conference, New York
Greenville Chamber Leadership Summit Keynote, Greenville, SC
Collaborators & Cocktails with Joe & Gretchen Erwin, Greenville, SC
We greatly appreciate Joe speaking to our team regarding his career, the history of his business, and lessons learned along the way. His candid description of what it takes to build a great team and creating goals was inspiring. We enjoyed his description of a ‘BHAG’ so much that we had one made.
Joe has been instrumental in helping me develop my leadership skills and gaining insight to think differently as we approach larger projects and clients. Our one-on-one coaching sessions have helped us grow our business, to take it to the next level.
Joe has been an advisor to me for two years, giving me the benefit of his experience building Erwin Penland – by all standards a very successful ad agency. He has shared advice on strategies for creating a talent pipeline, the importance of doing great work, and striking the right balance between investing in people, benefits and other company initiatives versus company profit. Crawford Strategy is a better agency because I’ve had the benefit of consulting with Joe on the business of building a great brand.
Joe spoke at our 4A’s Forum meeting in Charleston, SC about Agency Mergers & Acquisitions. Our Forum is comprised of a dozen CEOs from advertising agencies all over the country, who can be skeptical of ‘expert’ speakers, but Joe quickly engaged them in a way that brought the meeting to life and provided clarity to the very complex and emotional issue of M&A. He ended up being a highlight of the meeting for all of us.