A Clemson University graduate, Joe began his career in Greenville but soon moved to New York to join DMB&B, one of the largest marketing agencies of that time. He and his wife Gretchen – also a marketing professional – returned to Greenville in 1986 to open Erwin Penland with one account and two employees, and over the next 30 years grew it to more than 400 people, with offices in Greenville and New York and a client roster that included Verizon Wireless, L.L. Bean, Denny’s and DisneyXD. Joe has served on numerous boards and commissions, including the South Carolina Special Olympics, the Governor’s Commission on Teacher Quality, the Partnership for a Drug-Free America, the American Association of Advertising Agencies and the 4A’s Foundation (which he currently chairs).
Through Erwin Creates, Joe is actively involved with day-to-day activities at Endeavor, manages a variety of development projects, provides business consulting services to agency and other business leaders, Chairs the Board of Advisors for Clemson’s Erwin Center for Brand Communications, and is a member of the Board at UGA’s Grady College of Journalism and Mass Communication.