Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. In spring 2016, Erwin Creates opened Endeavor, a collaborative community which offers co-working space, offices, meeting and event venues, and business-building opportunities for business professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate Upstate South Carolina’s vibrant creative class. In 2018 Joe Erwin became originator and lead owner of Greenville Triumph Soccer Club – a pro team in USL League One — and in 2022 the Triumph organization launches a pre-professional Women’s side, the Greenville Liberty.